The 2025 Anhui Brand Communication Conference was held in Hefei on 10 May, China's ninth annual China Brand Day. Pan Feng, a Level II Inspector at the Anhui Provincial Department of Industry and Information Technology, delivered an address. Zhou Furu, former Chairman of the CPPCC Hefei Municipal Committee, also attended. The programme included policy briefings, research releases, case presentations and brand awards.
Dandan Fei, Director of International Business at Anhui Qingheqing Law Firm, attended the conference and gave a presentation on intellectual property protection in business brand development.
The conference was organised by Anhui Economic Daily's publishing organisation, with support from the Anhui Brand Development Alliance, the Anhui Enterprise Confederation, the New Huishang Research Centre at Anhui University of Finance and Economics, the Anhui Federation of Industrial Economics and other organisations. Discussions focused on how Anhui businesses develop and communicate their brands.
Brand policy and business practice
Pan Feng called for stronger policy and service support for business brand development, alongside greater attention to technological innovation and quality management. Zhou Furu discussed the need for businesses to incorporate quality, safety, innovation and culture into their standards.
Chen Zhijuan, Deputy Director of the Consumer Goods Industry Division at the Anhui Provincial Department of Industry and Information Technology, outlined policies on expanding product variety, improving quality and building brands, together with their implementation in Anhui. Xu Min, who leads marketing for the nuts business at Qiaqia Food, and Ji Jiajing, founder of Longteng Huyue Brand Consulting, presented business cases on product innovation, brand communication and brand development for smaller companies.
The conference released the 2025 Wanmei Brand Development Report and ten innovative Anhui brand communication cases for 2024. It also hosted the eighth Anhui SME Outstanding Brand Selection awards ceremony, showcasing achievements in business brand development across the province.
Trademark practice and intellectual property protection
In her presentation, Legal Foundations for Brands Going Further, Fei used intellectual property cases to explain trademark procedures, brand protection strategies and lawful trademark use. She also outlined practical considerations at each stage of trademark registration.
